field note
The logo
There are three shapes in the logo, and they spell the name.
The tall vertical stroke in the middle does double duty. It is the alif, first letter of ihsan, and it is also the spine of an F. Arabic readers see the first letter; everyone else sees the backbone of faber.
The horizontal lines crossing it also do double duty. On the right of the bar, they read as the arms of that F. On the left, the lower line turns down into an open curve, like a bowl. That shape comes from the Arabic letter ha, the second sound in ihsan.
Put together, the whole logo:
